01
The Advisory
Martial Arts Business Coaching
Break through the 100-student bottleneck.Private coaching for martial arts school owners who need stronger systems, staff leadership, accountability, and visibility into their numbers.
View Programs Built by a martial arts school owner, for school owners
Raise the standard of your school.
Choose the help you need now: private business coaching, a proven Muay Thai certification system, or a complete life-skills program for your kids.
Three practical ways to strengthen your school.
Established in 1994
Built inside a working martial arts school
Led personally by Master Tran
I
The STANDARD 94 philosophy
Stronger programs.
Stronger businesses.
Stronger coaches.
A martial arts school is more than the style on the schedule. It is the experience families feel, the systems the team follows, and the standard every coach carries onto the floor.
STANDARD 94 brings those three elements together so you can solve the next real problem in your school.
MTMASTER TRAN · FOUNDER
Three ways to raise the standard
Choose what your school needs next.
Each division solves a different problem. Together, they strengthen the program, the business, and the people responsible for leading it.
View Private Coaching
02
The Certification
TMA Muay Thai Certification
Develop coaches who can deliver Muay Thai with structure and confidence.A professional certification experience for school owners, CEOs, and coaches ready to build or elevate a complete Muay Thai program.
03
The Academy
Ninja Life Skills Academy
Build a kids’ program families value beyond the martial art itself.A complete 12-month, gamified life-skills system with badges, lessons, parent communication, coach support, and a visible student journey.
Experience before theory
Built inside a working martial arts school.
More than three decades spent owning, operating, teaching, and leading.
Program development, business advisory, and professional coach certification.
Everything must be practical enough to work inside a real school.
The founder
Master Tran has spent over 30 years building what he now helps other school owners strengthen.
STANDARD 94 is not built from theory, borrowed playbooks, or a short season of success. It comes from decades of operating Tran’s Martial Arts, developing coaches, building programs, serving families, and continually raising the standard.
“The standard is not what we say. It is what people consistently experience.”
MASTER TRANMartial Artist · School Owner · Business Coach
Leadership
Raise people who can carry the culture.
Systems
Turn good intentions into repeatable action.
Experience
Make families feel the value of the program.
II
Why STANDARD 94
Substance first.
Presentation worthy of it.
01Tested in practice
Built from what has been used inside an operating martial arts school.
02Designed for owners
Clear tools and systems made for the realities of leading a school.
03Elevated experience
Because how people experience your program is part of the product.
04Built to be carried
Give coaches the structure to deliver your standard consistently.
94
The next standard begins here